An Image Is Worth A Thousand Words - But Not If You're Google!

Using images for SEO

It's 2018 and Google is smart, very smart, but not quite smart enough to look at your website images and know what they are - yet. 

So, there's a handy SEO trick that can really help Google understand what your images are about and it lies in the meta data. 

Let's start with an example:


 
IMG-0001.jpg
img meta data.jpg
 

The image on the left is one from a recent photoshoot with business photographer, Sammer from Hero Shot. The image on the right is how Google sees it; letters and numbers.

 

So how can you optimise your images?

  1. Change the title of the image to something relevant and/or a keyword that is important
  2. Edit the "Img Alt" description. This is usually a box within the website editing options. In Wordpress, this is a field within the media gallery. Descriptions can help Google know what the image is - a photo, an illustration, an infographic as well as keywords.
  3. Make sure the file size is as small as possible. Google loves fast loading images.
  4. Use captions. These can provide users with extra context that helps them understand what your image is about. Google is also looking at the words around the image to further understand what it is about. 

Example:

The alt tag for the above image may read something like; Photo of Brendan Dunphy from BLD Communication - a copywriting agency in Sydney. The title may be something like Brendan Dunphy.

Now Google knows what the image is (a photo), who it's of (me) and the topic (a copywriter). That's great for enhancing the overall SEO score of a page - it has images, as well as text, about copywriters. 

Summary

When it comes to SEO, a picture is only worth a few words so make them count with relevant but strategic titles and alt tags. If you've read this article on business blogging, you'll now be able to use images to enhance those posts too.

At BLD, we're very experienced SEO copywriters, in addition to your regular content needs.

Clive Morley